Dude, It's Firing! ("we," "us," or "our"), operated by Royal Fortune, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website at dudeitsfiring.com and our surf alert SMS service.
We collect only what we need to provide surf alerts:
We do not collect mailing addresses, passwords, or payment card numbers. Payment processing is handled securely by Stripe — we never see or store your card details.
We use your information solely to:
We do not use your information for advertising, marketing emails, or any purpose other than delivering the service you paid for.
We share minimal information with trusted third parties only as needed to deliver the service:
We do not sell, rent, or share your personal information with any other third parties.
By signing up for SMS alerts, you consent to receive text messages from Dude, It's Firing! at the phone number you provide. Message frequency varies based on surf conditions — typically 0–4 messages per month per spot. Standard message and data rates may apply.
To opt out at any time, reply STOP or KOOK to any alert. You can also email us at [email protected] to be removed. After opting out, you will receive one confirmation message and no further alerts.
We retain your information for as long as your subscription is active. When you cancel or unsubscribe, we deactivate your account. You may request complete deletion of your data by emailing [email protected] and we will remove your information within 30 days.
We use industry-standard security practices to protect your information. Your data is stored on secure servers. Payment information is never stored on our servers — it is handled entirely by Stripe's PCI-compliant infrastructure.
We do not use Google Analytics, Facebook Pixel, advertising cookies, or any third-party tracking tools on our website. We do not track your browsing behavior.
Our service is intended for users 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.
If you are a California resident, you have the right to request access to, correction of, or deletion of your personal information. To exercise these rights, contact us at [email protected]. We will respond within 45 days.
We do not sell personal information as defined under the California Consumer Privacy Act (CCPA).
We may update this Privacy Policy from time to time. We will notify active subscribers of material changes via SMS or email. The updated policy will always be available at dudeitsfiring.com/privacy.
For privacy-related questions or requests: